Brian brings more than 25 years of experience in creating ideas that sell. From global consumer leaders like Coca-Cola, Nestles and Georgia-Pacific…to technology accounts such as Hewlett-Packard, NEC, Quantum and Iomega…to startups, SMEs and SMBs, he has helped clients drive dramatic, measurable results. Brian’s capabilities are diverse. He has scored marketing successes in a number of disciplines: B2B, channel marketing, merchandising/POP, consumer and trade promotion, print advertising, and retail. His work extends across media of almost every description, including web, e-marketing, print, direct, and interactive. Brian’s success also encompasses international markets. For example, he was instrumental in developing pan-European channel and B2B programs that helped lift HP print servers to the number one market position in Europe. As part of this international experience, he has traveled to Geneva, Grenoble, London, Singapore, and Stuttgart.
Brian has been fortunate enough to work with celebrities such as Dana Carvey, Ben Stein and John Madden. Further, he has had extensive experience working with leading properties like the NBA, NFL, MLB, the Olympics and Disney.
Brian is a both a student and teacher of marketing communications. He has worked with leading marketing automation and web usability research firms. Brian has completed workshops in the Process Communication Model, a ground-breaking psychological approach to personal and mass communications developed by Taibi Kahler, PhD., adviser to former President Bill Clinton. Brian has also been on the other side of the microphone, as a speaker at conferences for the American Advertising Federation on closed-loop marketing, for PROMO Magazine regarding account-specific promotion and at Kickstand, an entrepreneur support organization. In addition, he has published articles in trade publications, including “Just Say NO to Channel Rebates.”