Challenge: Powerwave was in a growth phase from a 150 million dollar company on their way to 600 and had many departments throughout the company producing inconsistent materials.

Solution: Create an overarching designed branding system that would encompass the entire global organization through all facets of their business including website, sales collateral, channel programs, promotional campaigns, multimedia etc.  A consistent unified brand that created an emotional perception that Powerwave was a strong and growing company.